Author Archives: Bob McCarthy

About Bob McCarthy

Originally from the Northeast, I now call Southwest Florida home. I have been a professional copywriter and editor since 1979, both freelance and in house. I have had article published in regional, national and international magazines. Plus, a video for which I wrote the script won an industry award as Best Training Video.

Persistence

If you have been following us on FB, you know that I met a local photographer who was offering to shot videos for people. Since I have a number of video scripts to my credit, I suggested we meet and … Continue reading

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Writer’s Block

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The Value of a (Good) Positioning Statement

This morning I had coffee with a person who provides counseling to clients and is looking for ways to increase his business and expand his client base. So I asked him, as I do with most people, who is his … Continue reading

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Template from Walter Dean Myers

I like templates. I especially like templates that work. And when it comes to writing, I have used a template I found in a book by Walter Dean Myers entitled “Just Write. Here’s How.” Mr. Myers was a prolific writer … Continue reading

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The Virtue of Words with Pictures

A few months a back, I attended a meeting at the local chapter of a national organization devoted to training. The subject of that month’s meeting was “storytelling.” After chapter business and the box lunches were done, the facilitator introduced … Continue reading

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Our Video Work

We have written numerous video scripts in our career for marketing, public relations and training, along with self-promotion. Recently we had the opportunity to script and produce three videos for Florida Gulf Coast University. Here is one of them. Comments … Continue reading

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Book Review

I just posted a review of this book on Amazon. Take a look. The review and the book are both good reads.

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