Author Archives: Bob McCarthy

About Bob McCarthy

Originally from the Northeast, I now call Southwest Florida home. I have been a professional copywriter and editor since 1979, both freelance and in house. I have had article published in regional, national and international magazines. Plus, a video for which I wrote the script won an industry award as Best Training Video.

The Virtue of Words with Pictures

A few months a back, I attended a meeting at the local chapter of a national organization devoted to training. The subject of that month’s meeting was “storytelling.” After chapter business and the box lunches were done, the facilitator introduced … Continue reading

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Our Video Work

We have written numerous video scripts in our career for marketing, public relations and training, along with self-promotion. Recently we had the opportunity to script and produce three videos for Florida Gulf Coast University. Here is one of them. Comments … Continue reading

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Book Review

I just posted a review of this book on Amazon. Take a look. The review and the book are both good reads.

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be vigilant 3

I’ve been writing for 30+ years and I’ve written for regional publications, one national pub, one international pub and a number of online publications. And I wrote in previous posts about self-publishing because I have a couple of manuscripts I’m … Continue reading

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be vigilant 2

In my not-so-humble opinion, true self-publishing means you print out 90 pages on your HP 2540, staple them together and now you have self-published. If you send your MSS to a company that offers printing, you pay them a fee … Continue reading

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be vigilant

I have three manuscripts I’ve been putzin’ around with. One is a memoir at 29,000 words. The second is a How To handbook for creating autonomous teams at 25,000 words. The third is a How To handbook for people who … Continue reading

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The Rarey

My father maybe finished elementary school. I’m not sure. But like many people of Irish descent, he liked his drop of Irish whiskey before the evening meal. I can’t offer whiskey on this blog, but I can retell one of … Continue reading

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