Author Archives: Bob McCarthy

About Bob McCarthy

Originally from the Northeast, I now call Southwest Florida home. I have been a professional copywriter and editor since 1979, both freelance and in house. I have had article published in regional, national and international magazines. Plus, a video for which I wrote the script won an industry award as Best Training Video.

https://dailytrope.com  has daily posts in which a new a new figure of speech is shown along with an example. The site may be somewhat esoteric, but what the hey! If you like finding new ways to spruce up your writing, … Continue reading

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My Award Winning Video

This is a copy of a letter from a company for whom I solved a major problem. They manufacturer oil burners, but the installation instructions were so poorly written, that the technicians put the unit back into their boxes, returned … Continue reading

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Persistence

If you have been following us on FB, you know that I met a local photographer who was offering to shot videos for people. Since I have a number of video scripts to my credit, I suggested we meet and … Continue reading

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Writer’s Block

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The Value of a (Good) Positioning Statement

This morning I had coffee with a person who provides counseling to clients and is looking for ways to increase his business and expand his client base. So I asked him, as I do with most people, who is his … Continue reading

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Template from Walter Dean Myers

I like templates. I especially like templates that work. And when it comes to writing, I have used a template I found in a book by Walter Dean Myers entitled “Just Write. Here’s How.” Mr. Myers was a prolific writer … Continue reading

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