Author Archives: Bob McCarthy

About Bob McCarthy

Originally from the Northeast, I now call Southwest Florida home. I have been a professional copywriter and editor since 1979, both freelance and in house. I have had article published in regional, national and international magazines. Plus, a video for which I wrote the script won an industry award as Best Training Video.

The Value of a (Good) Positioning Statement

This morning I had coffee with a person who provides counseling to clients and is looking for ways to increase his business and expand his client base. So I asked him, as I do with most people, who is his … Continue reading

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Template from Walter Dean Myers

I like templates. I especially like templates that work. And when it comes to writing, I have used a template I found in a book by Walter Dean Myers entitled “Just Write. Here’s How.” Mr. Myers was a prolific writer … Continue reading

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The Virtue of Words with Pictures

A few months a back, I attended a meeting at the local chapter of a national organization devoted to training. The subject of that month’s meeting was “storytelling.” After chapter business and the box lunches were done, the facilitator introduced … Continue reading

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Our Video Work

We have written numerous video scripts in our career for marketing, public relations and training, along with self-promotion. Recently we had the opportunity to script and produce three videos for Florida Gulf Coast University. Here is one of them. Comments … Continue reading

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Book Review

I just posted a review of this book on Amazon. Take a look. The review and the book are both good reads.

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be vigilant 3

I’ve been writing for 30+ years and I’ve written for regional publications, one national pub, one international pub and a number of online publications. And I wrote in previous posts about self-publishing because I have a couple of manuscripts I’m … Continue reading

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be vigilant 2

In my not-so-humble opinion, true self-publishing means you print out 90 pages on your HP 2540, staple them together and now you have self-published. If you send your MSS to a company that offers printing, you pay them a fee … Continue reading

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