Another Gem from Seth Godin.

Glaser's Dylan

Milton Glaser’s rule
There are few illustrators who have a more recognizable look (and a longer productive career) than Milton Glaser.
Here’s the thing: When he started out, he wasn’t THE Milton Glaser. He was some guy hoping for work.
The rule, then, is that you can’t give the client what he wants.
You have to give the client work that you want your name on. Work that’s part of the arc. Work that reflects your vision, your contribution and your hand.
That makes it really difficult at first. Almost impossible. But if you ignore this rule because the pressure is on, it will never get easier. Milton Glaser’s web site.

tps logo with border

I like this post because of Godin’s assertion that you have to give a client work that you want your name on. The client may have an idea, but have been hired (or contracted) because you have expertise and for that expertise to be respected the work must, as Godin writes, reflect “your vision, your contribution and your hand.”

Who care what the textbook says, the book on writing memoirs says, the web site about writing SEO says. If you want you and your work to be respected, then follow it. And learn how to walk away from anything that compromises it.

Later.

How do you maintain integrity?

 

 

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About Bob McCarthy

Originally from the Northeast, I now call Southwest Florida home. I have been a professional copywriter and editor since 1979, both freelance and in house. I have had article published in regional, national and international magazines. Plus, a video for which I wrote the script won an industry award as Best Training Video.
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