Golden Girls

golden girlsA marketing maxim states that it’s easier to retain existing customers than find new ones. The same can be said about any team worth calling itself a team. However, when the time comes and new people are needed to grow a team, the challenge is what strategy to employ. Or not.

A chapter of a national organization has fewer than 50 members, and membership has hovered at that level for more than three years. Fewer than fifty percent attend the monthly meetings. At a recent board meeting, six of the eight directors met to conduct monthly business and discuss the upcoming required bi-annual change in leadership.

Within three minutes, they volunteered that when the time came they would switch positions amongst themselves with no suggestion or consideration of reaching out to the less active members to try to entice them to become more active and consider serving on the board.

This move may be a safer alternative, but odds are the membership will continue to hover for the next two years.

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About Bob McCarthy

Originally from the Northeast, I now call Southwest Florida home. I have been a professional copywriter and editor since 1979, both freelance and in house. I have had article published in regional, national and international magazines. Plus, a video for which I wrote the script won an industry award as Best Training Video.
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