Double-Blind or Blind-Sided?

blindfoldAn organization runs an annual contest for creative projects. .There is a minimal entry fee. The submissions are anonymous as are the readers.

On the organization’s web site are the guidelines, an entry form and the judging criteria for each of the four categories. A reader reads a submission and can  critique it in six areas on a scale of one-to-ten in each. As the PDF states, a ranking of one is very poor and a ranking of ten is excellent.

We asked if once the contest has ended and the winners in each category announced (First, second and third place) can the readers make known (anonymously) copies of their critiques.

The reply was not just a “No,” but the admission that the readers don’t even use those criteria! What do they use? Feelings. Generally, it depends upon whether a reader likes a submission, and ranks them accordingly..

So why are the criteria posted? One suggestion was that the entrants could review the criteria and compare their work to it!

Wait a minute! I carefully compare my entry, calculate that it meets nine-out-of-ten criteria, and feel satisfied. Maybe I’ve got a winner! Not! It depends upon whether some anonymous reader likes it.

Something about this does not make sense.

Comments welcomed!



About Bob McCarthy

Originally from the Northeast, I now call Southwest Florida home. I have been a professional copywriter and editor since 1979, both freelance and in house. I have had article published in regional, national and international magazines. Plus, a video for which I wrote the script won an industry award as Best Training Video.
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