A Writer’s Platform

platformWe belong to a regional writers group and usually at the monthly meetings there is a guest speaker. More than once they have referred to the need for a writer to have a “platform.” If you are unfamiliar with the term, here are some tips for creating a book proposal.

1. Hook
Start by simply giving a brief description of your book, including its title.

2. Market Overview
Address the “So what?” and “Who cares?” questions. Never claim that anyone or everyone can benefit from your book. Instead, identify the specific demographic your book primarily targets—e.g., married women over 40
who want to feel younger and more energetic. Then, demonstrate the evidence of need for your book within that target market.

3. Author Bio & Platform
Answer the “Who are you?” question. There are two critical aspects to this: expertise and platform.

Expertise is related to your credentials and experience. Are you considered authoritative or trusted on the topic? Why are you qualified to write this book?

In addition to having some expertise, you also need a platform. Platform is your visibility and reach to your intended audience or market. Platform includes your online efforts, your online content strategy, and how you’re visible offline, and
can involve speaking engagements, publication credits, websites/blogs, social media presence and media mentions. It encompasses relationships, networks and influence you have in the field of your topic.

More here.

Comments welcomed!

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About Bob McCarthy

Originally from the Northeast, I now call Southwest Florida home. I have been a professional copywriter and editor since 1979, both freelance and in house. I have had article published in regional, national and international magazines. Plus, a video for which I wrote the script won an industry award as Best Training Video.
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