Same Story; Different Day

lawyer symbolWe are continually surprised and comforted when we read about other professions and the challenges they have writing. Most recently, it was a column about attorneys and the challenges they have because developing suitable content to market their services is not their strong suit. (It’s Friday so we get to pun.) And the author of the article cites the same old same old, who’s the target market, what are the benefits, etc. More here.

 Comments welcomed!

About Bob McCarthy

Originally from the Northeast, I now call Southwest Florida home. I have been a professional copywriter and editor since 1979, both freelance and in house. I have had article published in regional, national and international magazines. Plus, a video for which I wrote the script won an industry award as Best Training Video.
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