You get what you pay for: Part Two

We used to live in the northeast. We moved south more than two years ago. In the mail comes this flyer for a political candidate. Look closely at the mailing address (city, date and zip) and then the return address. You tell me: shouldn’t a candidate or their rep at least update the mailing lists? Do people in southwest Florida need a fighter in Boston?

Marketing 101, anyone?

political postcard 2014


About Bob McCarthy

Originally from the Northeast, I now call Southwest Florida home. I have been a professional copywriter and editor since 1979, both freelance and in house. I have had article published in regional, national and international magazines. Plus, a video for which I wrote the script won an industry award as Best Training Video.
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