You Do get what you pay for — or Don’t

vote buttonThere is an election coming. Recently, I learned an acquaintance was making telephone cold calls on behalf of one of the candidates. She gave me a summary of how some people listened to the spiel, some didn’t, with some she left voice mail, etc. But she then provided details about the cold calling process that got us thinking.

Issue Number One.

She said that some people asked about the candidate’s position on a couple of issues, issues that are bring discussed locally and nationally. She told the people she didn’t know but would find out and call them back.

Issue Number Two.

We asked how she knew whom to call. It turns out the candidate had hired a consultant from the northeast who provided the names and sample scripts. However, said my acquaintance, she didn’t follow the scripts because, ” They aren’t me.”

There is no issue with my acquaintance. She’s volunteering. That means working without pay! It also means that no one is overseeing her performance. If the candidate does not pay for services then they get what they did not pay for.

Which helps explain why they have phone banks where people are supervised and even monitored as they go through the cold call process.

This is rhetorical. How serious is the candidate about getting elected? Apparently, serious enough to pay some marketing/public relations/political science/SEO/AdWords guru from the upper-most northeast corner of the country for names and a thirty-second script — but then what?

Take your chances? Hope my acquaintance and fellow volunteers are energized, knowledgable, consistent, etc?

Nope. The answer is Seth Godin stuff.

When you design a product or service you design it with marketing in mind. But it’s politics, not a product. Yeah, right!

Did they test the scripts? Why doesn’t the volunteer know the candidate’s position on illegal immigration and abortion? Are they not topics that most people are aware of and even keenly interested in?

Sure you cannot control everything. The editor likes your article but still cuts it for space requirements. So it goes. But know what you can control and do it.

Comments welcomed!


About Bob McCarthy

Originally from the Northeast, I now call Southwest Florida home. I have been a professional copywriter and editor since 1979, both freelance and in house. I have had article published in regional, national and international magazines. Plus, a video for which I wrote the script won an industry award as Best Training Video.
This entry was posted in Business ideas, Customer Service, politics, Writing and tagged , , . Bookmark the permalink.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s