We’ve been blogging for a couple of years and have more that 200 posts about writing, team development, and related topics. We have a decent number of followers. We’ve been touting the value of a blog since the beginning and it is curious how often we see other posts saying basically the same thing we’ve been saying. They are:
- Identify your target audience.
- Write content that they’ll want to read
- Write often.
So lo and behold here is a recent article from Forbes magazine that concludes this way:
While it may be obvious, write about things that people want to read. Make sure posts are relevant, interesting and address a need. Every once in a while, shake things up by following an influential industry article with fun, casual posts.
Bond’s tip: Weekly team posts position your team members as thought leaders in their given sectors and areas of expertise. It also adds a variety of content to your blog that you otherwise wouldn’t get if just one person were posting.
Couldn’t have said it better ourselves. . . .