The Bandwagon

band drummerWe’ve been blogging for a couple of years and have more that 200 posts about writing, team development, and related topics. We have a decent number of followers. We’ve been touting the value of a blog since the beginning and it is curious how often we see other posts saying basically the same thing we’ve been saying. They are:

  1. Identify your target audience.
  2. Write content that they’ll want to read
  3. Write often.

So lo and behold here is a recent article from Forbes magazine that concludes this way:

While it may be obvious, write about things that people want to read. Make sure posts are relevant, interesting and address a need. Every once in a while, shake things up by following an influential industry article with fun, casual posts.

Bond’s tip: Weekly team posts position your team members as thought leaders in their given sectors and areas of expertise.  It also adds a variety of content to your blog that you otherwise wouldn’t get if just one person were posting.

Couldn’t have said it better ourselves. . . .

Comments welcomed!





About Bob McCarthy

Originally from the Northeast, I now call Southwest Florida home. I have been a professional copywriter and editor since 1979, both freelance and in house. I have had article published in regional, national and international magazines. Plus, a video for which I wrote the script won an industry award as Best Training Video.
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