If You Don’t Need It, Don’t Buy It.

communication by definitionGoogle Alerts sent me a promotional post that read like a cautionary tale concerning the dire results that can be expected if your blog posts have poor spelling. To avoid such “grim scenarios” you need to buy their product.


A few quick tips about blog posts.

  1. Keep them to approximately 250 words because that’s what most adults can read in one minute.
  2. Avoid highly technical language. This mean finance, medicine, etc.
  3. Use MS Word spellcheck.
  4. Keep the grade level between 8th and 10th grades.
  5. When you proofread, have two people: one who reads aloud and one who reads silently.
  6. If you include images on a post, check that they relate to the content.
  7. Place a post in categories and with tags that make sense.
  8. Be cautious about using blog posts to sell, sell, sell.
  9. Ask your followers for comments.
  10. Close the post with a question.

This post is approximately 150 words at a 5th grade reading level.

How do you check spelling and reading levels?

About Bob McCarthy

Originally from the Northeast, I now call Southwest Florida home. I have been a professional copywriter and editor since 1979, both freelance and in house. I have had article published in regional, national and international magazines. Plus, a video for which I wrote the script won an industry award as Best Training Video.
This entry was posted in Blogging, General Interest, Writing and tagged , . Bookmark the permalink.

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