Writing for the Web (including blogs)

question mark with shadowAlthough the tendency is probably becoming less frequency as people become more Internet savvy, there can be a tendency to treat an on-line “page” like a piece of paper. Set the margins, double space, pick a fancy font and type away. Be advised, people look at and expect different things from the words and the images on a web page.

Some stuff we’ve had for a while but it’s still worth knowing. Like this quick test about writing for the web. Scroll down for the answers.

  1. People read about ____% slower on a computer monitor than the same information on paper.
  2. The number of words that will fit on a screen without scrolling is approximately _____.
  3. The key to keeping a visitor on your web page depends on the ________ of the web page and the speed at which it can be ________.
  4. Visitors can more easily scan your web page if it includes _________ and ________ lists.
  5. Use _____ language.


1. 25 2. 250 3. Content & Absorbed 4. Headlines & Bulleted 5. Plain

Comments welcomed!


About Bob McCarthy

Originally from the Northeast, I now call Southwest Florida home. I have been a professional copywriter and editor since 1979, both freelance and in house. I have had article published in regional, national and international magazines. Plus, a video for which I wrote the script won an industry award as Best Training Video.
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