Developing a Personal Brand

branding ironWe really like blogs and we really like collaborative blogs because we believe they can be used to project the author(s) as SMEs. Or, to put it another way, a blog can be used to build a personal brand.

We came across an interview in Us News & World Report with one Dorie Clark, a former presidential campaign spokeswoman and a frequent contributor to the Harvard Business Review and Forbes. Recognized as a “branding expert” by the Associated Press, she is the author of “Reinventing You: Define Your Brand, Imagine Your Future” and a marketing strategy consultant and speaker for clients including Google, Fidelity, Microsoft, Yale University, Morgan Stanley and the World Bank.

It is a lengthy article running almost 2,000 words but we suggest it’s worth reading so we have only included the interviewer’s questions as a teaser. But read the article (link below) and see why Ms. Clark thinks baby boomers should be more active in social media, what she thinks of the Kardashians brand and who she thinks are the top three personal brands today. Here are the interviewer’s questions.

  1. Should personal branding be taught in schools? When and how?
  2. Please tell us about the work you are currently doing with Harvard students.
  3.  How does one avoid over-promotion of oneself? Where does that line exist?
  4. What are some of the mistakes people commit in reinventing themselves?
  5. Are there differences, and should there be, between the way millennials v. baby boomers brand themselves?
  6. How can people overcome mistakes immortalized on the internet?
  7. Thoughts on the Kardashian brand?
  8. Does meritocracy exist in corporate America?
  9. How much do top tier educations and experience at established companies count on a resume?
  10. Please describe some of the stumbles you encountered in your career.
  11. Who are three of the most innovative personal brands today?

Here is the link. Comments welcomed.

About Bob McCarthy

Originally from the Northeast, I now call Southwest Florida home. I have been a professional copywriter and editor since 1979, both freelance and in house. I have had article published in regional, national and international magazines. Plus, a video for which I wrote the script won an industry award as Best Training Video.
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