Urban Legends Debunked

pumpkin with candy cornHere is some good stuff from an NBC affiliate in Chicago. Yes, social media is free but that does not mean it should be abused. In fact there are urban legends about social media that are to be avoided. They are:

1. Social media is free advertising.

2. Buying lists is the fastest way to grow your email contacts.

3. Daily deals will kill your small business.

4. Requiring registration to access content on your website is a great way to build your email list.

5. It doesn’t hurt to have a few friends write false, positive reviews on sites like Yelp and TripAdvisor.

To read why the author calls them urban legends, click here.

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About Bob McCarthy

Originally from the Northeast, I now call Southwest Florida home. I have been a professional copywriter and editor since 1979, both freelance and in house. I have had article published in regional, national and international magazines. Plus, a video for which I wrote the script won an industry award as Best Training Video.
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