The Team That Couldn’t Shoot Straight

Nielsen Reivew of Heatlcare.govThe title of this post is a play on the title of a book by Jimmy Breslin that became a movie with a young Robert DeNiro. The recent and ongoing press about the challenges of reminded me of the title.

Now, not to jump on the bandwagon and join the chorus of those lambasting the Administration and HHS for the incredible amount of time and money spend on a web site that doesn’t do what it’s supposed to do, I look to someone I consider a pro when it comes to such topics, and that is Jakob Nielsen. If you don’t subscribe to his newsletter, you should.

Because the latest issue contains a non-political, user perspective on why the web site offers so many challenges. You read it and go, “Duh!” I mean it’s like Web Design 101.

You can read it for yourself here.

About Bob McCarthy

Originally from the Northeast, I now call Southwest Florida home. I have been a professional copywriter and editor since 1979, both freelance and in house. I have had article published in regional, national and international magazines. Plus, a video for which I wrote the script won an industry award as Best Training Video.
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