A Blog as Inbound Marketing

Here is a resource. inbound imageWe know that as a social media tool, blogging can be useful in helping an individual, a team or an organization position themselves as Subject Matter Experts (SMEs). Partly, we suspect, because a blog platform can be free, blogs like content that informs and perhaps helps the reader and the blog can be linked to other on-line resources.

In addition, a blog can be a tactic in an inbound marketing plan. For more details, check out the infographic here.

Comments welcomed.

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About Bob McCarthy

Originally from the Northeast, I now call Southwest Florida home. I have been a professional copywriter and editor since 1979, both freelance and in house. I have had article published in regional, national and international magazines. Plus, a video for which I wrote the script won an industry award as Best Training Video.
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