“It is a truth universally acknowledged, that a single man in possession of a good fortune must be in want of a wife.” So begins Jane Austen’s Pride and Prejudice. A thesis sentence, a simple declarative sentence, that guides the entire novel, a novel about men seeking wives.
Jakob Nielsen is an author, researcher, and consultant on user interfaces, especially Web usability, Web design strategy, and user-centered methodology. I subscribe to his newsletter and the latest issue is entitled, “Interesting Facts Make Web Pages Compelling.” The summary of the articles states: Users hunt for facts online, so factually rich content will attract readers and keep their attention.
Get it? Sure SEO and metatags and key words counts have their place, but facts count! Not hyperbole, but facts that support a thesis. If the content wanders off topic, if it doesn’t support the thesis, the reader may wander too. Read it here.