Jane Austen, Web Content and Jakob Nielsen

jane austen

Jane Austen

“It is a truth universally acknowledged, that a single man in possession of a good fortune must be in want of a wife.” So begins Jane Austen’s Pride and Prejudice. A thesis sentence, a simple declarative sentence, that guides the entire novel, a novel about men seeking wives.

Jakob Nielsen is an author, researcher, and consultant on user interfaces, especially Web usability, Web design strategy, and user-centered methodology. I subscribe to his newsletter and the latest issue is entitled, “Interesting Facts Make Web Pages Compelling.” The summary of the articles states: Users hunt for facts online, so factually rich content will attract readers and keep their attention.

Get it? Sure SEO and metatags and key words counts have their place, but facts count! Not hyperbole, but facts that support a thesis. If the content wanders off topic, if it doesn’t support the thesis,  the reader may wander too. Read it here.

Comments welcomed.

About Bob McCarthy

Originally from the Northeast, I now call Southwest Florida home. I have been a professional copywriter and editor since 1979, both freelance and in house. I have had article published in regional, national and international magazines. Plus, a video for which I wrote the script won an industry award as Best Training Video.
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