The Sound of Seniors Clicking a Mouse

senior at laptopYes, we’re an aging population. Yes, we are a wired population. And the latest from Jakob Nielsen’s Alertbox describes some of the changes taking place — and other changes that need to take place — as more and more seniors go on-line.  For example, one conclusion the study finds is:

“Because faster times are better, all four usability metrics [cited earlier] lead to the same conclusions:

  • Websites have become somewhat better for seniors over the past 11 years.
  • Websites are still substantially harder to use for seniors than for younger users.

Let’s translate these usability metrics into business terms: If you redesigned your website to give seniors the same user experience quality as younger users, you could expect to get 35% more business from them, based purely on the higher success rate. (Most likely, usage would increase even more as tasks became faster, less error-prone, and more pleasant to perform.)”

To read the Alertbox summary with a link to the full report, go here.

If you’re part of a team marketing to seniors on-line, the study may be worth reading.

Comments welcomed.

About Bob McCarthy

Originally from the Northeast, I now call Southwest Florida home. I have been a professional copywriter and editor since 1979, both freelance and in house. I have had article published in regional, national and international magazines. Plus, a video for which I wrote the script won an industry award as Best Training Video.
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