From Seth Godin’s Post Today: “You Don’t Have to Pander.”

Chaucer

“The copywriter/editor who trades in meaning for lists, using calculated SEO keyword loading and sensationalism designed to attract the drive-by audience, earns the privilege of doing it again and again, forever.

The reason you don’t have to pander is that you’re not in a hurry and you don’t need everyone to embrace you and your work. When you focus on the weird, passionate, interesting segment of the audience, you can do extraordinary work for a few (and watch it spread) instead of starting from a place of average.

Go ahead and make something for the elites. Not the elites of class or wealth, but the elites of curiosity, passion and taste. Every great thing ever created was created by and for this group.

There’s a surprisingly large amount of room at the this end of the market–among those that care enough about what they do to say no, and better yet, to teach the market why they’re right.

They earn their niche at the top of the market by leading, not pandering.”

Our suggestion is that being an integral part of a performing team can help you avoid pandering. Just a thought.

Advertisements

About Bob McCarthy

Originally from the Northeast, I now call Southwest Florida home. I have been a professional copywriter and editor since 1979, both freelance and in house. I have had article published in regional, national and international magazines. Plus, a video for which I wrote the script won an industry award as Best Training Video.
This entry was posted in Advantages of Teams, Social Media, Team Development Strategies and tagged , . Bookmark the permalink.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s