Friday versus Forever

Technicians seem to focus on Friday. Aha! The week and the work are done.

Strategists focus on the final results and the hard numbers that prove their tactics supported a reasonable and measurable strategy.

We will wager that if you take time to find a team of honest, open and clever people, you too will find a strategist. A good one is tuned in to a bigger picture.

If you don’t find one, disband and start over.

Hint, hint. Use the Kolbe A Index when assembling a team.


About Bob McCarthy

Originally from the Northeast, I now call Southwest Florida home. I have been a professional copywriter and editor since 1979, both freelance and in house. I have had article published in regional, national and international magazines. Plus, a video for which I wrote the script won an industry award as Best Training Video.
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