The first discusses “best” post length. It offers some suggestions and resources (There’s Seth Godin again!) that some may find helpful.
The second resource is a column from a regional newspaper about the state of the real estate market in Southwest Florida. The article is a good example of a doughnut format. The author identifies himself and the topic of the post and ends with a similar close. In between, the body of the post draws on available resources to argue that the market is improving, if even so slowly from the deficit of a few years ago and includes a graph to support the author’s position.
We have been arguing (rhetorically) that a blog can be a useful and economical way to position yourself or a team as Subject Matter Experts. In his posts, this Realtor is doing just that. He identifies himself and his professional position at the outset and at the close. The information is probably readily available to anyone who searches, but he has saved you the trouble. A good example.
One more comment about word length. The Realtor’s post runs approximately 500 words. Most adults read at the rate of 250 words per minute. Will someone take two minutes to read his post? Maybe. If they’re interested. Will visitors to your blog take one minute to read a post? That’s the correct length, the times it takes to make and support a point of view.