With apologies to Gertrude Stein

We have discussed with clients the growing role of social media as outreach tools for a business, whether it’s a sole practitioner, or a small or medium-sized business. Specifically, we’ve asked if they would be interested in looking at ways to use a blog to help position themselves as a SME (Subject Matter Expert).

We have had several reply that they already have a blog.

In fact what they have is a “dedicated” page on their web site. It’s  identified on the navigation bar as the “blog.” It’s not a stand alone blog. It can only be accessed via the web site, it allows no comments and, most importantly, does not permit subscriptions!

To paraphrase Gertrude Stein, ” A page is a page is a page.”

Social media is hot, hot hot. And we like blogs because they are easy-to-use, they love content and they can be readily linked to other social media, thus providing individuals and businesses alike with a multi-channel presence.

But they need to be a stand alone blog. Drilling down on through a web site to find your latest pearls of wisdom will frustrate visitors. But having an open invitation on your latest post where people can comment and subscribe may attract more visitors with similar interests.

And if you aren’t sure where to start, contact us right here. You can also go to our web site which is in the process of being updated to reflect our blogging program options.

Comments and questions welcome!


About Bob McCarthy

Originally from the Northeast, I now call Southwest Florida home. I have been a professional copywriter and editor since 1979, both freelance and in house. I have had article published in regional, national and international magazines. Plus, a video for which I wrote the script won an industry award as Best Training Video.
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