We have discussed with clients the growing role of social media as outreach tools for a business, whether it’s a sole practitioner, or a small or medium-sized business. Specifically, we’ve asked if they would be interested in looking at ways to use a blog to help position themselves as a SME (Subject Matter Expert).
We have had several reply that they already have a blog.
In fact what they have is a “dedicated” page on their web site. It’s identified on the navigation bar as the “blog.” It’s not a stand alone blog. It can only be accessed via the web site, it allows no comments and, most importantly, does not permit subscriptions!
To paraphrase Gertrude Stein, ” A page is a page is a page.”
Social media is hot, hot hot. And we like blogs because they are easy-to-use, they love content and they can be readily linked to other social media, thus providing individuals and businesses alike with a multi-channel presence.
But they need to be a stand alone blog. Drilling down on through a web site to find your latest pearls of wisdom will frustrate visitors. But having an open invitation on your latest post where people can comment and subscribe may attract more visitors with similar interests.
Comments and questions welcome!