If you don’t get it built, the work doesn’t matter

Seth Godin again. And an example of a person building and displaying something, even though the temptation to opt out, or bail as he says, was great.

First, the recent post from Seth Godin reprinted in its entirety here.

A lesson from a great architect

Architecture is a combination of sculpture and art and engineering and user interface. It is high-tech and low tech at the same time, utilitarian and beautiful and virtually always budget constrained.

But do you know what great architects understand?

If you don’t get it built, the work doesn’t matter.

Great architects are able to be great because they know how to sell their ideas to their clients. (Or, they know how to find clients who will build their ideas. Same thing.)

If you’re brilliant and undiscovered and underappreciated (in whatever field you choose), then you’re being too generous about your definition of brilliant.


Now here is a link to Materurbium’s  blog and his recent post about exhibiting his words and pictures in Prague. Take the time to do the post justice and read it through. The image at the top of this post is one of his works.

Finally, since we are advocates for collaborative blogs, if getting anything built is a challenge and its ain’t getting done, perhaps it’s time to ask others to join in the endeavor.

What do you think?


About Bob McCarthy

Originally from the Northeast, I now call Southwest Florida home. I have been a professional copywriter and editor since 1979, both freelance and in house. I have had article published in regional, national and international magazines. Plus, a video for which I wrote the script won an industry award as Best Training Video.
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