We came across a six-month old article in a business magazine that discussed whether the access to and use of social media in the workplace was a tool or trouble, primarily from a human resources point of view.
From our experience working with virtual and face-to-face teams, training is important and the same applies to social media. As the article states at one point:
“Begin from a position of trust,” [The author writes] “While there are possible negatives involved in having employees on the social Web, most employees have common sense. Begin with a set of possibilities first (increasing awareness, improving customer service, gaining customer insight, and so on), then draw up a list of worst-case scenarios (badmouthing the company, inappropriate language, leaking intellectual property, to name a few).”
For example, collaborative blogging may seem an attractive medium for a company because it can be low-cost and the popular blogging platforms require no special skills. But you just can’t turn employees lose to post to a blog and hope that prospects are drawn to it like a moth to a flame. Very iffy.
Here is a basic checklist a manager, for example, could use when considering creating a company blog, that is a blog written by in-house staff versus hiring a contractor.
- Team Mission Statement
- Team Roles & Responsibilities
- Creating a Post Schedule
- What To Write About
- Tips for Better Blogging
- Promoting the Blog
This is an initial checklist, From our experience working with teams and working with bloggers, there are other ingredients that can be added to the mix, but these six are a starting point.
If you have questions about having a successful company blog, we would be glad to answer them as best we can.
Comments and Questions Welcomed!