“Please buy my violets!

The quotation comes from a gentleman, and I emphasize “gentleman,” who once owned one of the largest privately owned clothing stores in the northeast. I had the pleasure of knowing him and working on some projects for him.

While I don’t remember the exact context of the quotation, I do recall that when he said it he was referencing the ease with people can hide their candle under a bushel or, in the case of the violets, don’t offer the customer a benefit just be one more person asking for something for themselves.

It can be a challenge blowing your own horn (to further mix my metaphors) especially when it comes to writing, as we noted in earlier posts. Aha! (Notice the subtle transition.) That’s why an ongoing theme of this blog is collaborative blogging!

For example, we came across a credit union in the state of Florida that has implemented a team approach to social media. The profile of the CU’s marketing efforts states in part:

“The social media strategy is just now being implemented. It is a hub-and-spoke type of strategy. There is a central hub that determines direction of the various teams as well as monitor and moderate posts through SocialVolt. Each team is platform-based. We have a Facebook/Google+ team, Twitter team, YouTube/Flickr team, LinkedIn Team, Blogging Team, and Blog commenting team.

Each team is made up of 3-5 people from various departments — not all marketing. Each day the central team disseminates a topic for the various teams to engage about, and each team is responsible for posting and engaging depending on the platform.” [Italics added]

Good stuff. Small teams, as Hackman recommends. Editorial direction and control. A multi-channel presence. Further evidence that collaborative blogging can and does work!

About Bob McCarthy

Originally from the Northeast, I now call Southwest Florida home. I have been a professional copywriter and editor since 1979, both freelance and in house. I have had article published in regional, national and international magazines. Plus, a video for which I wrote the script won an industry award as Best Training Video.
This entry was posted in Advantages of Teams, Blogging, Customer Service, Team Development Strategies and tagged , , , . Bookmark the permalink.

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