Structure: Touchy-Feely

Deciding on the Look and Feel of Your Blog: The previous posts entitled Isolation Row (1 & 2) concluded with a promise to discuss structure. So here’s a start.

Depending upon the blogging platform you select, your team will have a variety of “looks” or themes you can select for your blog. That includes the images, number of columns, sidebar options, etc. Our recommendation is to have the members review blogs they like, share them with the team and eventually reach a team consensus on the look it wants for their blog.

As with the issue of readability, keep the format attractive but simple. If you are a team blogging, perhaps you want a masthead with an appropriate symbol, such as this group On the other hand, perhaps you yearn for more exposure and even fame, and then look at this blog.

Pictures and Images

As stated before, blogs are expected to be content rich, which doesn’t necessarily mean that margin to margin is nothing but words. Content means words and images that support your blog’s mission.

Our advice is to create the words first and then search out images that will support those copy points. There is plenty of free clip art you can use. If you do use other artwork or photographs, be advised they may be protected by copyright. You can take your own photographs or link to your own videos on YouTube. Either way the prudent use of images can help make the format more attractive.

Keeping Track

As you will discover when you start posting, once you log on to the blog you can create a new post and start typing. You can also create a post in MSWord, save it and later copy and paste it into the blog. We prefer the latter approach. Specifically, we recommend creating a separate folder dedicated to the team and identify it as such. Within the main folder, we create three sub-folders. They are:

  • Folder 1: Posts to be Published
  • Folder 2: Published Posts
  • Folder 3: Images for Posts

From our experience, it is easier to draft a post in Word and then make it available to others on the team to review. Then you can make any revisions as needed. Once you publish a post, move it from Folder 1 to Folder 2.

We also recommend that if you want to include images with your posts you take them from either or two sources: Clip art or personal files. Of course there are thousands even millions of images available on-line. However many if not most probably have a copyright attached and unless you want to go through the process of obtaining permission to use the image or using it without permission and risk being found out, use the sources we mentioned.

For more information in how to decrease the file size for images before you insert them, which will make pages load faster, here are some tips.

Comments welcomed.


About Bob McCarthy

Originally from the Northeast, I now call Southwest Florida home. I have been a professional copywriter and editor since 1979, both freelance and in house. I have had article published in regional, national and international magazines. Plus, a video for which I wrote the script won an industry award as Best Training Video.
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