Starting 2012 with a Blog!

Okay. The two previous posts have dealt with the rationale for collaborative blogging and the value of the medium. In future posts, we’ll discuss the methods.

However, as we enter February, we want to direct your attention to a couple of resources that promote blogging as a viable if not mandatory marketing tool.

One is Savvy B2B Marketing and why companies should blog and why some don’t. (Hint, it’s work.) That’s right here.

The second item from Third Eye Management discusses sales and marketing trends for the coming year. Again, blogs are mentioned. We thank Susan Angermann for sending us this. Read it for yourself here.

See you next time. And thanks for the comments and new followers!


About Bob McCarthy

Originally from the Northeast, I now call Southwest Florida home. I have been a professional copywriter and editor since 1979, both freelance and in house. I have had article published in regional, national and international magazines. Plus, a video for which I wrote the script won an industry award as Best Training Video.
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