Are you a small business? In my mind, that can cover a lot of different kinds of businesses, including solo entrepreneurs, direct sellers, and businesses with only one employee. But, regardless of your framework, there are a lot of reasons that a Small Business should have a blog.
Check out the last two posts to see several reasons and tips, then add that to this list:
- Blogging makes it easier for a client/customer to know you, your employees, and your company. You become relatable. The more that they read your blogs, the more that you become almost like a friend or at least someone they know.
- The more that your readers connect with you through your blog, the more you develop a level of “trust” with your readers.
- Blogging should become part of your culture, not just something you’ll do if you have time. Set an appointment with yourself to blog. If you are using a team to blog, make sure that each one knows when it is their turn to submit a post.
- Remember to respond to the blog comments. It’s part of the conversation with your readers. Each person on your team that submits a blog post, should also take on the task of responding to comments about their post.
- A blog, or team-member submissions to a blog, classifies each person as an “author” when a book hasn’t even been written yet!
- Blogging can teach us a lot about ourselves. It will teach us about how much we know about our business and about how powerful that knowledge can be.
You might want to consider finding a Toastmasters club to join! As you blog and people consider you an expert, the speaking requests may become one of your biggest blogging benefits.
Tell us about your experience with blogging.