Old School

Old School SEO Tool

I will admit to having been brought up in the old school, the pre-web, pre-iPad, pre-Facebook, etc. old school. The then existing technology was in black and white and required getting up from the sofa and crossing the room to tune in another channel.

The seed for this brief post probably came from Seth Godin, but where exactly escapes me. But it is about methodology versus technology. Jakob Nielson notes that people are spending less and less time on a web page. You can use Ping to link all your social media. The technology is useful and occasionally beneficial.

But why is your About page written at a 12th grade level? Why is your name misspelled on the splash page? Why are you spending thousands of dollars on “media buys” when you have yet to identify your target market or your USP? Today’s technology is  instantaneous. Methodology is not. Methodology takes time.


About Bob McCarthy

Originally from the Northeast, I now call Southwest Florida home. I have been a professional copywriter and editor since 1979, both freelance and in house. I have had article published in regional, national and international magazines. Plus, a video for which I wrote the script won an industry award as Best Training Video.
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