Key Words in Unlikely Places

          If you post, you want to be read. One rule of thumb for a blog or web site to be “seen” is a blend of art and science called SEO, Search Engine Optimization. The optimization of a blog or web site can be aided by including “key words”  or “key phrases” in the content, and there are plenty of resources available to help one optimize, some free and some for a fee. But it’s not a mystery.

          Key words are those words relevant to the thesis. If you blog about photography, then your readers expect to see terms, key words, about photography, not Gazpacho! Recently, we read a passage in a book that we believe perfectly illustrates not only key words but also how they can be woven into the fabric of a post.

          We just read Dancing on Quicksand by Marilyn Mitchell. The blurb on Amazon reads, “Hired to create adventures for an elderly business luminary named David, who no longer drives but is still vibrant and tenacious, author Marilyn Mitchell soon discovers that David is in the early stages of dementia. The stories from their years together are humorous, heartbreaking, exasperating, and joyous.” It is a well-written book, and there is a passage within it that we feel helps illustrate and perhaps remove the mystery around what are key words. In the passage below (used with permission), the author and her subject are preparing to have lunch. As you read the passage, identify the key words and phrases and notice how they are less a laundry list or menu but more an integral part of the content. That’s what readers of a blog or content should expect. Here is the passage entitled “California Cafe.”

What do you see as the key words or phrases?  


About Bob McCarthy

Originally from the Northeast, I now call Southwest Florida home. I have been a professional copywriter and editor since 1979, both freelance and in house. I have had article published in regional, national and international magazines. Plus, a video for which I wrote the script won an industry award as Best Training Video.
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