The story may be apocryphal, but the Irish writer James Joyce was approached by a young man who handed the author of Ulysses a piece he had written and asked Joyce’s opinion. Joyce supposedly answered, “I couldn’t write anything like that.”
If you don’t write regularly, whether professionally or not, the demon of not being able to write like that can cause paralysis. So don’t try. The healthcare team we are coaching consists of a licensed massage therapist, a fitness trainer, a nutraceuticals rep and a chiropractor. If any of them is at a loss for words, we suggest they post an opinion about something current and topical.
For example, a recent op-ed piece in the New York Times entitled When Food Kills related the dangers from what the author sees as the overuse of antibiotics in the raising of livestock. Earlier, National Public Radio ran a series on one woman’s fight to overcome obesity. Either of these pieces could be fodder for a post from one if not all of the healthcare team.
Forget Joyce. Write what you know!