We had a conversation last week with the owner of a company. The conversation centered on low-cost/ no cost tactics for promoting this person’s business, which centered on financial services. The topic of blogging came up, specifically team blogging, the team being the owner and his two employees. The advantage from our point of view was sharing the responsibility for posting on a regular basis. Ah, but there’s the rub! The employees, in the employer’s estimation, don’t write as well as he.
- Do they know the business well? Yes.
- Do they have war stories that subscribers might enjoy? Yes.
- Is it they write with a different style than you? Yes.
The conversation shifted and stayed shifted.
What the employer needs to realize is that if you are the administrator of a blog, you rule!