The Pen is Mightier

We had a conversation last week with the owner of a company. The conversation centered on low-cost/ no cost tactics for promoting this person’s business, which centered on financial services. The topic of blogging came up, specifically team blogging, the team being the owner and his two employees. The advantage from our point of view was sharing the responsibility for posting on a regular basis. Ah, but there’s the rub! The employees, in the employer’s estimation, don’t write as well as he.

  • Do they know the business well? Yes.
  • Do they have war stories that subscribers might enjoy? Yes.
  • Is it they write with a different style than you? Yes.

The conversation shifted and stayed shifted.

What the employer needs to realize is that if  you are the administrator of a blog, you rule!



About Bob McCarthy

Originally from the Northeast, I now call Southwest Florida home. I have been a professional copywriter and editor since 1979, both freelance and in house. I have had article published in regional, national and international magazines. Plus, a video for which I wrote the script won an industry award as Best Training Video.
This entry was posted in Blogging, Contributors, The Lighter Side of Teams, Writing and tagged , , , , . Bookmark the permalink.

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