Yes, like other writers, bloggers can experience “blockage,” as in, “I don’t know what to write about!” To make matters worse, many sources recommend that people blog in their own “voice.” Whatever that may be. In addition, sources caution, you want to be perceived as an SME, a subject matter expert, whom everyone reads, and links to and quotes. No wonder there is blogger’s block.
Here’s a way to deal with and defeat the blockage. Write what you know. We have mentioned earlier the team of four bloggers in healthcare related professions.
Last week three of us met and discussed the forthcoming blog. We set a few deadlines and then one of the team, a chiropractor who is a golfer, began musing about the sport and golfers, professional and amateur, he has known. He offered an off-the-cuff analysis of their various strengths and weaknesses from a chiropractic point of view.
I don’t golf, but it struck me that his medical expertise allowed him to observe how people perform and how he could possibly provide them with tips to improve that performance. I found it interesting. He spoke about what he knew. There was no blockage.
Originally from the Northeast, I now call Southwest Florida home. I have been a professional copywriter and editor since 1979, both freelance and in house. I have had article published in regional, national and international magazines. Plus, a video for which I wrote the script won an industry award as Best Training Video.