Easy and certain

A posting today (May 19, 2011) by Seth Godin

Easy and certain

The lottery is great, because it’s easy. Not certain, but easy. If you win, the belief goes, you’re done.

Medical school is great because it’s certain. Not easy, but certain. If you graduate, the belief goes, you’re done.

Most people are searching for a path to success that is both easy and certain.

Most paths are neither.

# # #

But, say we,  if you had five other people who were honest, open and trusting, the path might not be any easier or any more certain, but you would not be travelling it alone! And if you had a checklist… and specific roles…and action steps…

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About Bob McCarthy

Originally from the Northeast, I now call Southwest Florida home. I have been a professional copywriter and editor since 1979, both freelance and in house. I have had article published in regional, national and international magazines. Plus, a video for which I wrote the script won an industry award as Best Training Video.
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