There is a world-wide networking organization that prides itself on the philosophy that those who help other businesses find customers will themselves be helped in kind. These local teams / chapters meet weekly and follow a standard agenda. But within these chapters it is also possible to form “teams with a team” to further advance members’ exposure to potential clients.
Take one chapter with 33 members four of whom are professionals in what we’ll call marketing & advertising, including a copywriter, the sales manager for a local publisher, a web designer and a rep for a manufacturer of promotional products and services.
Notice that these four are not in competition with each other, but they could well be servicing similar current and prospective target markets. So, how to increase their exposure. How about using social media?
For example, this “team within a team” could pool their resources and start a blog. Regular posting to a blog can be tiresome, but with a team of four the burden is lessened. They have four client lists, so why not only share them and also recruit them as subscribers to the blog?
The goal here is the judicious use of appropriate (social) media to not only inform current clients and recruit new ones but also, as Seth Godin advocates, to convert them into a tribe of advocates for these four SMEs (Subject Matter Expert).